Another very dull title for a really interesting area of work!
Whether it started in San Francisco or Shoreditch is a moot point, but it’s a really neat way of softening overly-hard contemporary interiors without them looking saccharine. The basic principle is that it has to look organic and random, as if you just left things to grow. And, of course, that they actually did…
That’s why it really lends itself to our plants - unless you’re blessed to live in a sub-tropical climate, no live plants are going to last. Just long enough for the Instagram picture, normally! Ferns in particular tend to peg out in no time. OK, it can still look funky when it’s dead, but only if you’re going for a Tim Burton vibe.
There aren’t really any rules, you can hang it, put it in troughs, lace it across a ceiling, weave it into mesh - and we have a tremendous range of things that will work. Also important is that the sight lines are are good from further away as well as up close. Lighting also plays an important part, either narrow beam spots from way up high, or warm white LED nets just above the greenery.
Have a scan through the pictures to pick up ideas, but in reality every project is individual, and, as always, accurate plans/elevations and measurements are a good starting point.