Simply because this is all we do – and it’s all we’ve done for the past 35 years. We’re not a bolt-on to a home furnishing store, nor a side-line for a struggling live gardener.

It’s a very narrow remit, and therefore we have to be better - and keep improving - to survive and grow.

We innovate, we design and manufacture a lot of what we have so it’s unique to us, and we’re entirely quality-driven.

We’ve found over the years that if we can make something that’s close to perfect, the best we can do regardless of price, then it will sell. There are a lot of other businesses that share our philosophy - PP, DRC, SF, to not name a few!